5 things People Overlook Before Starting their Dairy Business
1. Your experience will not be the same as your friends
You may have heard about your friend’s or relative’s successful dairy venture and thought about starting your own. While this is good inspiration, it is important to keep in mind that there are several hundred working parts to running a successful dairy. What works for one person, might not work for another. On the outside looking in, running a dairy might look easy. You may think you’re just selling a natural white liquid that has a permanent demand in the market. Along with carefully buying, processing and selling this liquid, you will be entering into an industry that is extremely competitive.
2. Not Understanding the Fundamentals of Quality Control
Quality, quality and quality! Quality speaks, especially in the milk business. You become competitive when you are stringent about your quality standards. It is not advised to be lenient during setting standards for your production process and final products. You can not go into the dairy business thinking that you will improve quality later. It is very important to do your homework about all kinds of quality control before you take this big leap. Having proper knowledge about such things from the beginning, can make your brand well-respected
3. Logging Logistics
It is important for everyone to know that essentially the dairy business is actually a trading business. The trade part of the business should be an important part and discussed thoroughly in the planning phase. It is as crucial as your final product or central service/process. Less focus on supply chain management can lead to a higher cost of logistics. Poor management of this aspect of your business can bring you to operate in a loss.
4. Cheap Machinery not a Smart Idea
Technology is changing at a rapid pace. Any business does well with the latest technology available. Considering that, it is important to not be a light spender on your machinery. Your machinery should be the most efficient working part of your business. Machines can be extremely obedient and trustworthy. It is important to invest properly in buying the best kind of machines for your business that would not let you down in the years to come. Always remember, your final product or service will be the same as the kind of equipment you use. Invest properly and you’ll be satisfied for a long time!
5. What’s your USP?
Marketing is an extremely important aspect of your business. Like mentioned before, just because milk has a regular demand doesn’t mean you will have a regular flow of customers in the beginning. You have to work on creating a unique and memorable brand from the start. When consumers choose the product they want to take home, why will they buy yours instead of the bigger brands they already know? Many people overlook the serious thinking that goes into that unique selling proposition for your brand. If you do your foundational introspection on the thing that sets apart your brand before anything else, you will be able to position your product correctly in the market as well market it with a bang!
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